Marketing is dead or at least it is getting killed.
Marketing is dead or at the very least it is dying. Let’s get this straight at first. I am a firm believer in the old school principles of marketing. Twenty years long helping, companies, start-ups, SMB and large internationals, in […]Continue reading
CHALLENGES IN MANAGING CULTURAL DIVERSITY A MANAGERS PERSPECTIVE
INTRODUCTION Being a manager in this ever-changing world poses a lot of challenges. The world is getting smaller, people are moving around more often from one country to another. The time that a manager only had to work within one […]Continue reading
International management or Multicultural management is a result of globalization and the movement of people around the globe. Because international trade worldwide increases more and more companies will go global. In short, going global is equal to establishing local offices […]Continue reading