Marketing is dead or at least it is getting killed.

Marketing is dead or at the very least it is dying. Let’s get this straight at first. I am a firm believer in the old school principles of marketing. Twenty years long helping, companies, start-ups, SMB and large internationals, in […]

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CHALLENGES IN MANAGING CULTURAL DIVERSITY A MANAGERS PERSPECTIVE

INTRODUCTION Being a manager in this ever-changing world poses a lot of challenges. The world is getting smaller, people are moving around more often from one country to another. The time that a manager only had to work within one […]

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